On November 18th, 2021, CAPACOA’s Director of Research and Development Frédéric Julien and Cultural Strategist, Bridget MacIntosh presented “Your Digital Presence, Let’s Improve it” as part of CAPACOA’s Àndji Màdjitàwin / Reboot / Relance Virtual Conference.

As we designed this presentation, we asked ourselves: “if a performing arts organization could only afford to take one or two steps to enhance their digital presence, what should they do?” We considered the most recent research and development, as well as tried-and-tested methods. We considered the different stakeholders of the performing arts ecosystem and we came up with a short list of calls to action for each one.