A web page for an event at the National Arts Centre and the structured data describing this event.

Two years ago, public policy researchers at Nesta and The Satori Lab published a report encouraging arts organizations to publish open data about their events. As there is no data standard for the performing arts, the report notably recommended using Schema.org to make it easier for crawling robots to read, interpret and share event information. Fine. But how can you add Schema structured data to your event pages? Here, in a nutshell, is how to get started.

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