A web page for an event at the National Arts Centre and the structured data describing this event.

Two years ago, Nesta and The Satori Lab published a report encouraging arts organizations to publish open data for their events. As there is no data standard for the performing arts, the report notably recommended the use of Schema.org to make it easier for crawling bots to read and interpret event information Fine. But how does one use Schema.org? Here, in a nutshell, is how to use it.

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